Media Kit 2020

Information about your advertising opportunities in our professional magazines and on our online portal as well as about our events. Special advertising formats please find further below.


Communication solutions

We’ve bundled our service portfolio in the Vogel Communications Group. With our specialist media, professional events and agency services we upgrade your professional communication.


We fuel the future for you

We support, inspire and motivate the two-wheel sector on its road to a strong business future. Our mission is to form networks and social communities, enliven the exchange of experience between the players, and offer examples of best  practice to readers and users with sustainable tips and reports focused on adding value that enable them to reach their goal, which is to apply modern management methods in order to be successful in their business both tomorrow and the day after tomorrow.

The »bike und business« media brand, which celebrates its 25th anniversary in 2020, is aimed at motorcycle, scooter, quad/ATV dealers and workshop professionals in Germany, Austria, Switzerland, South Tirol, Belgium, Luxembourg and the Netherlands. According to IVW I/2019 it has the highest reach of all comparable specialist publications for the two-wheeler sector.

»bike und business« – “join the spirit” – we fuel the bike community with ideas.

Stephan Maderner
Editor-in-chief »bike und business«

bike und business at a glance

Facts and figures

distributed circulation*
47.2 %
of readers are authorized dealers and workshops**
44.3 %
of readers are independent dealers**
distributed in seven countries
newsletter recipients (as of August 2019)

* Average no. of copies per issue (July 1, 2018 – June 30, 2019)

** Multiple responses possible

Our specials


Image Promotion

Magazine in a magazine


Popular Digital Products

You would like to speak with us directly?

We will be pleased to offer you advice and information.

Editorial Department

Stephan Maderner

+49 931 418-2918


Please contact your personal sales manager or
Benjamin Wahler

Chief Sales Officer

+49 931 418-2982