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Communication solutions

We’ve bundled our service portfolio in the Vogel Communications Group. With our specialist media, professional events and agency services we upgrade your professional communication.


Unique in the embedded software industry is Germany’s leading online specialist medium dedicated to the trends and challenges of embedded software development. Software engineers find a unique information platform dedicated to developers and decision-makers. It provides comprehensive expertise, product presentations, trends and news on all relevant topics of embedded software engineering.

In addition, is the official online medium of the ESE Kongress, Europe’s leading conference for embedded software engineering with 1200 participants annually. The platform thus functions as a unique communication intermediary between suppliers and customers in the embedded software industry. addresses the needs of today’s software developers and the demands of tomorrow’s software technology like no other specialist medium.

Sebastian Gerstl
Editor of at a glance

Facts and numbers

> 1.200 
Participants at ESE Kongress
Fans & Followers
Ø Visits per month
Ø Page Impressions per month
Newsletter subscribers
30 % 
Opening rate
83 % 
of our readers work in development departments

What we stand for

Concept is the only vertical online medium in the German-speaking market that is fully dedicated to the interests of embedded software engineers and decision makers. It provides technical knowledge, reports on technology trends and delivers latest product and market news. The most popular contributions appear once a year in the print edition of the ELEKTRONIKPRAXIS Yearbook on Embedded Software Engineering.

Editorial Staff

Our editorial team reports competently and on the pulse of time, supplemented by a team of external industry experts that regularly contribute with valueable knowledge. Together they ensure a high level of credibility and commitment among professional readers.

Readers is a media brand of the renowned trade journal ELEKTRONIKPRAXIS. It offers marketing communication experts direct and broad access to all important decision makers: architects, developers, test engineers, project managers and technical management.

What we offer

ESE Congress is the official online medium of the ESE Congress, Europe‘s leading conference for embedded software engineering with 1,200 participants per year. The online medium and its newsletter offer you direct access to the highly qualified target group of those congress participants all year long.

Content Marketing

We support you from strategy to implementation of customized content campaigns. You benefit from a competent cooperation between our editorial staff and agencies – united under the Vogel Communications Group.

Market Research

What are the characteristics of your target group and what is their customer journey like? Who are the key decision makers and how do you reach them? What image does your company have? We illuminate the unknown for you and create individual market research solutions for you.

Who we reach


The readers of embedded-software. engineer come from all sectors: Industry, Automotive, Tele- and Datacom, IoT, Consumer, Transportation, Medical, Avionic. Their percentage distribution roughly reflects the German market.


Our readership covers all company sizes: 35% work in companies of up to 100 employees, 33% in companies with more than 100 employees and 32% work in companies with more than 1,000 employees.


75% of our readers work in development departments, 11% are department heads, 17% act as project managers or group leaders, 12% hold a management position.

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Editorial Department

Sebastian Gerstl

+49 931 418-3098


Please contact your personal sales manager or
Benjamin Wahler

Chief Sales Officer

+49 931 418-2982