Embedded-Software-Engineering
Fachwissen für Software-ProfessionalsUnique in the embedded software industry
Embedded-Software-Engineering is Germany’s leading online specialist medium dedicated to the trends and challenges of embedded software development. Software engineers find a unique information platform dedicated to developers and decision-makers. It provides comprehensive expertise, product presentations, trends and news on all relevant topics of embedded software engineering.
In addition, Embedded-Software-Engineering is the official online medium of the ESE Kongress, Europe’s leading conference for embedded software engineering with 1200 participants annually. The platform thus functions as a unique communication intermediary between suppliers and customers in the embedded software industry.
Embedded-Software-Engineering addresses the needs of today’s software developers and the demands of tomorrow’s software technology like no other specialist medium.
Sebastian Gerstl
Editor of Embedded-Software-Engineering

Embedded-Software-Engineering at a Glance
Facts and numbers
Popular Digital Products
Banner on the Portal
Leaderboard
Popular Digital Products: Banner on the Portal
Leaderboard
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

TC/Home: CPM 200.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Native Ad
Popular Digital Products: Banner on the Portal
Native Ad
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

• max. 50 characters (incl. blank character)
• optional header line (max. 30 characters incl. blank character)
• 300 x 300 pixels
TC/Home: CPM 290.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Scroll Ad
Popular Digital Products: Banner on the Portal
Scroll Ad
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

background colour and bar colour as hexcode
TC/Home: CPM 345.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Skyscraper
Popular Digital Products: Banner on the Portal
Skyscraper
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

160 x 600 pixels
TC/Home: CPM 200.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Billboard Ad
Popular Digital Products: Banner on the Portal
Billboard Ad
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

optional: 1,180 x 250 pixels
TC/Home: CPM 345.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Brandgate
Popular Digital Products: Banner on the Portal
Brandgate
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

+ 1,2200 x 90 pixels (head)
2x 120 x 600 pixels
+ Hexcode for background
TC/Home: CPM 345.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Wallpaper
Popular Digital Products: Banner on the Portal
Wallpaper
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

Skyscraper: 120 x 600 pixels or 160 x 600 pixels
optional image file for the background: 1280 x 1024 pixels
+ Hexcode for backgroundcolour
TC/Home: CPM 345.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Halfpage Ad
Popular Digital Products: Banner on the Portal
Halfpage Ad
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

TC/Home: CPM 290.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Content Ad/Rectangle
Popular Digital Products: Banner on the Portal
Content Ad/Rectangle
Higher Reach through Banner Advertising
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media. Banner advertising helps you attract the attention of your target group.
Our banner experts will be happy to consult you as regards products, formats and booking periods.

TC/Home: CPM 200.00 €
CPM: Price per 1,000 Ad Impressions with banner rotation
ROS: Run of site, positioning on the whole portal
TC/Home: Positioning on the hompage or in a topic channel
All prices in EUR plus VAT.
What’s the Benefit?
• Enhanced awareness
• High attention in the target group
• User activation through call-to-action
• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request
Banner for Webpages
Further Information for banner
- 3rd party tags und HTML5-files must be SSL compliant!
- Using 3rd party tags, click commands, or tracking pixels is always possible.
- The use of 3rd party ad servers may cause system-induced differences in counting. The numbers determined by the publishing house (DFP system) are the standard basis for invoicing.
Accepting deviations of up to 10% is typical for the market. A counting difference exists if the
deviation exceeds 10%. - Sound: when using sound we recommend that this starts after an action such as e.g. click on a „sound on“-button or activate a speaker icon. It must be possible to easily disable the sound by click.
- The linking must always open in a new window. Please notice on delivery of the material that you use the command „_blank“.
- The banners should be supported by all established browsers to ensure a proper delivery. If restrictions should be known about browsers, it is requested that you will give notice about this during the delivery of your tags.
* Information for HTML5-files
- HTML5 max. file-size: 100 kB
Billboards in HTML-5 format: max 150 kB - Please don‘t send flash-files converted with „Swiffy“
* Information for gif-files
- Please test gif files in the following Browsers: Google Chrome, Firefox and Microsoft Internet Explorer
Ihre persönlichen Ansprechpartner


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
further display products
Keyword Advertising
Popular Digital Products: further display products
Keyword Advertising
Place your banner along with articles in the Vogel network that contain at least one of your 15 to 20 keywords. We will evaluate the potential for success of your keywords in advance.

Your Benefit
• Attention – at the right time, in the right thematically related environment
• Optimised reach in the Vogel Network
• Reduced waste coverage
• Activation of new target groups due to high potential for new customers
Leaderboard 200.00
Skyscraper 200.00
Wallpaper 345.00
Content Ad 265.00
Native Ad 290.00
Billboard 345.00
Halfpage 345.00
Brandgate 345.00
Video Ad XL 345.00
Scroll Ad 400.00
All prices in EUR plus VAT.
Discount scale
from 10,000 ad impressions: 5 %
from 25,000 ad impressions: 10 %
from 50,000 ad impressions: 15 %
from 100,000 ad impressions: 20 %
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Audience Targeting
Popular Digital Products: further display products
Audience Targeting
Reach the Vogel network B2B users also in the B2C environment –
on facebook and in the Google Display Network. We will be happy to evaluate whether the desired reach can be accomplished without an excessive frequency of contact.

Your Benefit
1 | Enhanced brand awareness through repeated approaches at different touchpoints |
2 | Display across multiple devices |
3 | Reduced waste coverage – only users interested in a certain topic are approached |
4 | High potential for new customers |
5 | Performance boost – we optimise your campaign and perform efficiently in the most suitable channel |
Price per 1,000 AdImpressions. All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Newsletter Advertising
Newsletter Advertising
Popular Digital Products: Newsletter Advertising
Newsletter Advertising
Place your advertising message by means of a banner in one of our newsletters.

your benefit
High reach and thus efficient access to your target group as they are informed about the latest news and relevant topics.
Subscribers 15,000
Mailing Tuesday
Opening rate 30 %
1,500.00 BILLBOARD
1,800.00 TEXT AD
All prices in EUR plus VAT.
technical specifications
Billboard Ad
630 x 250 px
jpg, gif or png
max. 50 KB
Text Ad
300 characters + 40 characters heading
plus image (300 x 300 px) as jpg, gif or png
max. 50 KB
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Mailing Products
Native Special Newsletter
Popular Digital Products: Mailing Products
Native Special Newsletter
In a native special newsletter, classic display advertising is combined with placement of your brand in the editorial environment. Demonstrate your know-how in a context that the readers are used to and position yourself as a solution provider in your topic area.

Your Benefit
- High acceptance due to editorial environment
- Qualified traffic to your website
- High degree of attention through a combination of media (article, banner, logo)
- Reach in your target group
- Exclusive logo presence in header section
- Exclusive banner placement
- Transparency through reporting
What does the content of the native special newsletter comprise?
Every native special newsletter comprises 3-5 editorial articles on the topic of your choice as well as your banners*. In addition, you decide whether you wish to be mentioned and linked in the editorial, place an advertorial or share an existing editorial article written by our editors.
What is the objective of the mailing?
The mailing shall establish you as a solution provider for a certain product or technology in the market. You benefit from the neutral and professional environment of the editorial newsletter.
How is the target group defined?
The native special newsletter is sent to the subscribers of the editorial newsletter of the media brand.
What do you get from us?
Your data is integrated in the newsletter template of our media brand. After timely provision of your data, we will send you a preview for release 2-4 days before the mailing. To provide for full transparency and measurability of your mailing success, we offer you subsequent reporting.
* Recommendation:
We recommend our “text ad” banner as a highly native format that integrates perfectly in the native special newsletter. The more editorial a newsletter appears to be, the more positively it is typically received.
You can choose between three different types of Native Special Newsletters
EDITORIAL
An editorial gives every newsletter a semblance of editorial content, thus enhancing credibility. It addresses readers directly and introduces the topic of the newsletter.
If you go for this variant, we will mention your company in our editorial and moreover provide a link to your website.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- The URL of your website to which the editorial shall reference
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing


ADVERTORIAL
With the advertorial variant, you provide an article (advertorial) that is placed together with your individual content in an editorial environment. Your advertorial is promoted as top news in the native special newsletter and also displayed ad-free on our website, giving you the opportunity to distinctively present yourself as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Your advertorial
- Objective of the content: generate interest in a defined topic
- Layout: Kicker (max. 50 characters), title (max. 70 characters), introduction (max. 250 characters), content (500-700 words)
- Style: Mix of attention-getting phrases and factual supply of information
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 4 weeks before the mailing

ARTICLE
Our editors have already published an article on your topic or your company? Use this publication to successfully position yourself and your topic through editorial content. If you choose an existing editorial article to be promoted as top news, the neutrality of our editors helps you enhance your credibility as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Title of the article to be published as top news
- Name of our portal on which the article was published
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing
per Mailing
to subscribers of the editorial newsletter
All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Stand Alone Mailing
Popular Digital Products: Mailing Products
Stand Alone Mailing
A stand-alone mailing offers you the benefit of maximum exclusiveness. Your message reaches your target group directly in their mailbox. You provide input on the content and the target group of your choice – we take care of the rest.

What do you have to provide?
- Your company logo
- Pictures (min. 70 dpi)
- Texts with links
(approx. 1,000 to 2,500 characters total)
- Suggestion for the reference line
- Required mailing date
- Data provided to us 10 days before the mailing
What does the mailing comprise?
A stand-alone mailing does not contain any editorial content. The more informative and solution-oriented the content is for your readers, the more positively they will accept your message. We will be happy to support you in adapting your promotional content to a neutral and attractive format for delivery to our users. We also reserve the right not to accept mere product descriptions.
What does the mailing look like?
You tell us what you want to emphasize and what is of particular significance for the presentation of your content. We set the perfect stage for your solution. The design of the mailing is reader friendly, featuring eye-catching call-to-action buttons, listings and pictures. To make sure your solution is presented as valuable content, the mailing will do without any promotional appearance, both in your interest and in ours.
Facts at a Glance
Objective:
Exclusive target group approach, interested users on your own website
Format:
Thematically related mailing with links to more detailed information on your corporate website
Targeting:
Recipient selection is based on target group definitions; mailing to 5,000 addresses
Term:
One-time mailing
5,000 recipients
Extension of receivers possible
All prices in EUR plus VAT.

You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Company Profile
Company Profile
Popular Digital Products: Company Profile
Company Profile

Your profile is connected with thematically related technical articles, and your contents are integrated in the Vogel industry media newsletters. This way, you can be where your target group is – to demonstrate presence and to be remembered.
No time to operate yet another platform?
We get it. By means of RSS feeds, however, you can automatically populate your profile with content. Our specialists update of your profile manually on request. This way, you enhance your reach with minimum effort.
How Will You Be Found?
Your company is placed permanently in the related editorial environment on our portals.
Many decision makers in your target group rely on the technical articles by our editors. They find such articles as top-ranked hits in search engines, in our newsletters or directly on our professional portals.
Your company logo is displayed in the reader‘s visual field. This way, you present yourself as a solution provider.
What Can Be Published?
There is no limit to your publication options. With your company profile, you can present as much content on our portal as you like.
The following options are just an extract of your possibilities:
Company information
All pages of your company profile show your logo, domain, background image and social media links. The “Contact“ section provides users with your address, linked with directions on Google Maps, a contact form as well as up to five contact persons with photo and contact information. In the “About Us” section, you can publish an extensive presentation of your company.
News
Publish any amount of own news. The articles by our editors will be automatically added to your profile. You can easily edit and share them on your social media channels.
Downloads
Publish own PDF files, like brochures, datasheets or certificates.
Pictures/videos
Add any amount of picture galleries to your company profile and integrate videos, e.g. from YouTube and Vimeo.
What’s the Benefit?
- Top-quality content mix
Your company profile is populated with both your own material and with related articles by our editors.
- Unlimited content
Press releases, jobs, products, videos and more: With your company profile, you publish as much content on the portal as you like.
- Automation
By means of RSS feeds, you can automatically populate your company profile with content. You save time while enhancing the visibility of your company.
- Defined target group – minimum waste coverage
Reach exactly the right users: Your company profile is placed in the professional media read by the decision makers in your target group.
- Permanent placement
Your company profile is permanently promoted in the related environment of our portals.
- Enhanced findability
Enhance the visibility and reach of your content through search engine optimized integration in articles and newsletters. Bring traffic to your website and improve your ranking.
- Transparent reporting
and easy updates in our Customer Center You can access values for ad impressions, clicks and CTR at any time to efficiently measure the success of your company profile.
- Above-average CTR
Company profiles achieve an average click rate of 2.26% and thus a very high price-performance ratio compared to banners.
Maintenance of your Company Profile: 150.00*
*Price per basic filling or per update with 4 contents.
The entry shall automatically renew for another year, at the valid list price, unless terminated in writing three months prior to the expiry date of the contract. All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Lead Product Portfolio
Lead Generator
Popular Digital Products: Lead Product Portfolio
Lead Generator
New Users Interested in your Offering
Lead generation is the art of placing the right message for the right target person at the right time.
With our lead generation solutions, we help you find new users, with contact information, who are interested in your products and services, have decision-making and budget authority and are thus potential customers.
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.
How Does Lead Generation Work?
Make use of this opportunity to present yourself as a competent solution provider by means of e.g. a whitepaper or live webcast. Embedded in the editorial environment, your content efficiently directs the attention of your potential customers to your range of products and services!
Connect with your target group as they are making a decision and generate highly qualified business contacts.

What’s the Benefit?
• Leads with interest in a topic or product
• Cost control through billing based on cost per lead or lead guarantee
• Neutrality through co-branding of the media brand
• Transparent reporting in our Customer Center
Suitable Lead Generation Formats
A whitepaper is a document that covers topics with high solution potential and value for readers.
Content: Case studies, analysis or market research results, technology studies, best practices, checklists, …
As a matter of fact, the more neutral and solution oriented and the less sales focused the content, the more often it will be accessed by the target group.
In a live webinar, you present your employees resp. company directly as a competent solution provider.
The presenters as well as your logo are shown next to the actual presentation. Chats and live polls facilitate direct interaction with the audience, and files can be provided for download.
You want to bring technical presentations held at congresses and events to your target group, in a format that is easily consumed, and use them to generate sales potential?
You can reuse technical presentations and generate leads through a multimedia presentation.
Bring your experts to the digital stage!
An infographic is a document that explains topics with high solution potential and value for readers.
Content can also be presented in an interactive format, spanning case studies, analysis or market research results, technology studies, best practices, checklists, …
Lead Generator at a glance
Objective:
Initial contact with users interested in your topic
Available formats:
Whitepaper or competition
Term of the campaign:
3 months
Marketing:
Measures chosen by our campaign experts
Pricing model:
Cost per lead (minimum volume 100 leads)
Lead features:
Name, e-mail, company name, interest in topic
Example:
Your e-mail marketing database is in urgent need of qualified contacts interested in your content? This is what you get when using the lead generator – qualified e-mail addresses with opt-in and a basic interest in your topic.
from
4,500.00per campaign with whitepaper or prize draw
All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Lead Campaign
Popular Digital Products: Lead Product Portfolio
Lead Campaign
New Users Interested in your Offering
Lead generation is the art of placing the right message for the right target person at the right time.
With our lead generation solutions, we help you find new users, with contact information, who are interested in your products and services, have decision-making and budget authority and are thus potential customers.
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.
How Does Lead Generation Work?
Make use of this opportunity to present yourself as a competent solution provider by means of e.g. a whitepaper or live webcast. Embedded in the editorial environment, your content efficiently directs the attention of your potential customers to your range of products and services!
Connect with your target group as they are making a decision and generate highly qualified business contacts.

What’s the Benefit?
• Leads with interest in a topic or product
• Qualified leads with sales potential
• Cost control through billing based on cost per lead or lead guarantee
• Lead guarantee in consideration of the competition filter
• Neutrality through co-branding of the media brand
• Transparent reporting in our Customer Center
• Detailed campaign report at the end of the term
Suitable Lead Generation Formats
A whitepaper is a document that covers topics with high solution potential and value for readers.
Content: Case studies, analysis or market research results, technology studies, best practices, checklists, …
As a matter of fact, the more neutral and solution oriented and the less sales focused the content, the more often it will be accessed by the target group.
In a live webinar, you present your employees resp. company directly as a competent solution provider.
The presenters as well as your logo are shown next to the actual presentation. Chats and live polls facilitate direct interaction with the audience, and files can be provided for download.
You want to bring technical presentations held at congresses and events to your target group, in a format that is easily consumed, and use them to generate sales potential?
You can reuse technical presentations and generate leads through a multimedia presentation.
Bring your experts to the digital stage!
An infographic is a document that explains topics with high solution potential and value for readers.
Content can also be presented in an interactive format, spanning case studies, analysis or market research results, technology studies, best practices, checklists, …
Lead Campaign at a glance
Objective:
Detailed lead information and product interest
Available formats:
Whitepaper, live webinar, multimedia presentation, infographics, product test, demo version, …
Term of the campaign:
3 months
Marketing:
Guaranteed reach (mailing, banners, etc.)
Pricing model:
Fixed price with individual lead guarantee
Lead features:
Name, contact information, job title, department, career level, industry, company name, address and size, interest in the topic
Example:
You are looking for new contacts for your marketing or sales? Our classic lead campaign format is exactly what you need. You get the contact details of our users who, for example, read your whitepaper or attended your webinar. We will be happy to support you in creating suitable content or implementing a live webinar – lead generation guaranteed.
with Whitepaper or infografic 7,500.00
with Advertorial for a product testing 8,500.00
with Live-Webinar 8,500.00
with a multimedia presentation 8,500.00
All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Lead Solution
Popular Digital Products: Lead Product Portfolio
Lead Solution
New Users Interested in your Offering
Lead generation is the art of placing the right message for the right target person at the right time.
With our lead generation solutions, we help you find new users, with contact information, who are interested in your products and services, have decision-making and budget authority and are thus potential customers.
Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.
How Does Lead Generation Work?
Make use of this opportunity to present yourself as a competent solution provider by means of e.g. a whitepaper or live webcast. Embedded in the editorial environment, your content efficiently directs the attention of your potential customers to your range of products and services!
Connect with your target group as they are making a decision and generate highly qualified business contacts.

What’s the Benefit?
• Leads with interest in a topic or product
• Qualified leads with sales potential
• Highly qualified leads with sales potential
• Cost control through billing based on cost per lead or lead guarantee
• Lead guarantee in consideration of the competition filter
• Individual campaign management based on your objective
• Neutrality through co-branding of the media brand
• Transparent reporting in our Customer Center
• Detailed campaign report at the end of the term
Suitable Lead Generation Formats
A whitepaper is a document that covers topics with high solution potential and value for readers.
Content: Case studies, analysis or market research results, technology studies, best practices, checklists, …
As a matter of fact, the more neutral and solution oriented and the less sales focused the content, the more often it will be accessed by the target group.
In a live webinar, you present your employees resp. company directly as a competent solution provider.
The presenters as well as your logo are shown next to the actual presentation. Chats and live polls facilitate direct interaction with the audience, and files can be provided for download.
You want to bring technical presentations held at congresses and events to your target group, in a format that is easily consumed, and use them to generate sales potential?
You can reuse technical presentations and generate leads through a multimedia presentation.
Bring your experts to the digital stage!
An infographic is a document that explains topics with high solution potential and value for readers.
Content can also be presented in an interactive format, spanning case studies, analysis or market research results, technology studies, best practices, checklists, …
Lead Solution at a glance
Objective:
Highly qualified leads with specific additional information according to your individual requirements.
Available formats:
Whitepaper, live webinar, infographics, multimedia presentation, competition, product test or demo version, …
Term of the campaign:
Individual
Marketing:
Individual, based on the campaign objectives
Pricing model:
Depending on services included
Lead features:
We collect the lead features you have specified.
Example:
You know your buyer personas and are looking for new leads in line with this ideal? Rely on a lead solution campaign to get segmented and qualified contacts for new markets and new products.
Lead Solution
starting from 10,000.00
All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Native Advertising
Partnerzone
Popular Digital Products: Native Advertising
Partnerzone
The exclusive partnerzone is the heart of your campaign, accompanied by an individual reach campaign.

Elements of the Partnerzone
DESIGN, TECHNICAL IMPLEMENTATION AND HOSTING – THE FOUNDATION OF YOUR PARTNERZONE
Infrastructure
With hosting and the technical infrastructure, we lay the foundation for your partnerzone. On this foundation, your page is designed with a standard design template or, in case of the premium partnerzone, according to your requirements. Content management service All publications are managed in our content management system and by our content team.
OWN AND EDITORIAL CONTENT – A MIX THAT ENHANCES CREDIBILITY
Own content
There are no limits to the design in which you present your content – from classic articles and the integration of your social media channels to videos or picture galleries.
Editorial content
Our editors supplement your partnerzone with thematically related articles and thus extend the range of topics for your target group, enhancing their involvement.
Related content
An algorithm that renders related content based on semantics controls the display of your content. Your content is considered on the professional portal over the entire term – this way, you reach your target group outside your partnerzone as well.
AN INDIVIDUAL REACH PACKAGE GUARANTEES A HIGH DEGREE OF ATTENTION
Direct target group access
In our newsletters, social media or the Vogel network – your individual reach package generates a high degree of attention for your partnerzone in a clearly defined target group. Control & optimization through our campaign management
We achieve your marketing objectives for you – benefit from the experience of our specialists and a personal campaign manager.
Reporting
You can track all performance values of your partnerzone and the related campaign in our Customer Center at any time.
What’s the Benefit?
• Credibility due to the native integration of target group related content
• Enhanced brand awareness and image transfer from the media brand
• High recognition due to long-term presence
• High degree of attention through the individual reach package
• Full transparency and measurability through our reporting
per campaign
Partnerzone
design within corporate design freely selectable
duration 12 months 25,000.00 €
Each additional month 1,000. All prices in EUR plus VAT.
Service components
Infrastructure
We lay the foundations for your Partner Zone with hosting and technical infrastructure. Based on this, your page is either created with an existing template or – with the Premium Partner Zone – to your specific requirements
Content Management Service
All publications are centrally managed in our Content Management System and by our Content Team
Your own content
There are no limits to the design of your topic area in terms of content: everything is possible, from traditional articles to the integration of your social media channels, videos or photo galleries
Editorial content
Our Editorial team will steer similarly themed articles to your Partner Zone, thereby complementing the topical offering for your target group
Related Content
We rely on an algorithm that displays related content on a semantic basis when displaying our content. Your content is taken into account here on the specialist portal for the entire period – enabling you to reach your target group even outside your topic area
Direct access to the target group
Whether in our newsletters, in social media or in the Vogel Network: your individual reach package gives your Partner Zone the attention it deserves
Control & optimization by campaign management
We will achieve your marketing objectives – take advantage of the experience of our campaign experts
Reporting
You can access all the performance figures for your Partner Zone and the associated campaign at any time in our Customer Center
The Partner Zone in detail
Partnerzone | Premium Partnerzone | |
Design | Template | Customizable |
Reach package* | Editorial and external channels | Individual reach package |
Content | Regular publication of topically related specialist articles | Individual reach package
Topically relevant specialist articles |
Content Management |
Content management within the framework of the template | 50 hours included |
Period | from 6 months | from 12 months |
* Components are freely selectable from the current Media Kit
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Native Special Newsletter
Popular Digital Products: Native Advertising
Native Special Newsletter
In a native special newsletter, classic display advertising is combined with placement of your brand in the editorial environment. Demonstrate your know-how in a context that the readers are used to and position yourself as a solution provider in your topic area.

Your Benefit
- High acceptance due to editorial environment
- Qualified traffic to your website
- High degree of attention through a combination of media (article, banner, logo)
- Reach in your target group
- Exclusive logo presence in header section
- Exclusive banner placement
- Transparency through reporting
What does the content of the native special newsletter comprise?
Every native special newsletter comprises 3-5 editorial articles on the topic of your choice as well as your banners*. In addition, you decide whether you wish to be mentioned and linked in the editorial, place an advertorial or share an existing editorial article written by our editors.
What is the objective of the mailing?
The mailing shall establish you as a solution provider for a certain product or technology in the market. You benefit from the neutral and professional environment of the editorial newsletter.
How is the target group defined?
The native special newsletter is sent to the subscribers of the editorial newsletter of the media brand.
What do you get from us?
Your data is integrated in the newsletter template of our media brand. After timely provision of your data, we will send you a preview for release 2-4 days before the mailing. To provide for full transparency and measurability of your mailing success, we offer you subsequent reporting.
* Recommendation:
We recommend our “text ad” banner as a highly native format that integrates perfectly in the native special newsletter. The more editorial a newsletter appears to be, the more positively it is typically received.
You can choose between three different types of Native Special Newsletters
EDITORIAL
An editorial gives every newsletter a semblance of editorial content, thus enhancing credibility. It addresses readers directly and introduces the topic of the newsletter.
If you go for this variant, we will mention your company in our editorial and moreover provide a link to your website.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- The URL of your website to which the editorial shall reference
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing


ADVERTORIAL
With the advertorial variant, you provide an article (advertorial) that is placed together with your individual content in an editorial environment. Your advertorial is promoted as top news in the native special newsletter and also displayed ad-free on our website, giving you the opportunity to distinctively present yourself as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Your advertorial
- Objective of the content: generate interest in a defined topic
- Layout: Kicker (max. 50 characters), title (max. 70 characters), introduction (max. 250 characters), content (500-700 words)
- Style: Mix of attention-getting phrases and factual supply of information
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 4 weeks before the mailing

ARTICLE
Our editors have already published an article on your topic or your company? Use this publication to successfully position yourself and your topic through editorial content. If you choose an existing editorial article to be promoted as top news, the neutrality of our editors helps you enhance your credibility as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Title of the article to be published as top news
- Name of our portal on which the article was published
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing
per Mailing
to subscribers of the editorial newsletter
All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Online Advertorial Campaign
Popular Digital Products: Native Advertising
Online Advertorial Campaign

In the context of our editorial articles, solution oriented content guarantees the readers’ maximum attention. Rely on an advertorial about your topic to position your message.
Your Benefit
• Look & feel of editorial content
• Presence on all channels
• Multimedia layout with picture galleries and videos possible
• Search engine exposure
• Measurability through reporting
Campaign Elements
• Promotion via newsletter and other channels:
A: Text ad in newsletter
B: Social media campaign
C: Native ad in an environment relevant to your topic
D: Display on homepage and suitable thematic channel
• Support by campaign management
• Implementation by a professional editor
• Correct tagging
• Multimedia content possible

- Publication on a specialist portal
- Multimedia presentation with photo galleries and videos
- Link integration on request
- Media package via portal, newsletter and social media included
- Display under “More about this topic” in relevant articles
- Visibility in search engines
- Creation by a specialist author
- Measurability by means of reporting
- Support and optimization through campaign management
Facts & figures at a glance
Objective
Positioning as a solution provider
Format
Solution-orientated specialist article in the relevant editorial environment
Production
Creation of the article by a specialist author
Marketing
Editorial and external channels
Period
3 months
per campaign
Term of 3 months
All prices in EUR plus VAT.
You would like to speak with us directly?


Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
You would like to speak with us directly?
We will be pleased to give you advise and offer.
Editorial Department

Sales

Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de