embedded.software engineering

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness
• High attention in the target group
• User activation through call-to-action

• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness
• High attention in the target group
• User activation through call-to-action

• High potential for new customers
• Continuous campaign optimization
• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.Banner advertising helps you attract the attention of your target group.

Our banner experts will be happy to consult you as regards products, formats and booking periods.

• Enhanced awareness

• High attention in the target group

• User activation through call-to-action

• High potential for new customers

• Continuous campaign optimization

• Video elements can be integrated on request

Place your banner along with articles in the Vogel network that contain at least one of your 15 to 20 keywords. We will evaluate the potential for success of your keywords in advance.

• Reduced waste coverage

• You always reach your target group in the relevant subject environment

• Context-sensitive display of your advertising message

from 10.000 AdImpressions 5 %
from 25.000 AdImpressions 10 %
from 50.000 AdImpressions 15 %
from 100.000 AdImpressions 20 %

Reach the Vogel network B2B users also in the B2C environment on facebook and in the Google Display Network. We will be happy to evaluate whether the desired reach can be accomplished without an excessive frequency of contact.

• Increased brand awareness from repeated contact

• Device-comprehensive placement

• Low scatter loss, since only users interested in specific subjects will be targeted

• Great new customer potential

Place your advertising message by means of a banner in one of our newsletters.

High reach and thus efficient access to your target group as they are informed about the latest news and relevant topics.

Billboard Ad
630 x 250 px
jpg, gif oder png
max. 50 KB

Text Ad
300 symbols + 40 symbols
plus picture (300 x 300 px) as jpg, gif or png
max. 50 KB

XL Banner
630 x 140 px
jpg, gif or png
max. 50 KB

A stand-alone mailing offers you the benefit of maximum exclusiveness. Your message reaches your target group directly in their mailbox. You provide input on the content and the target group of your choice – we take care of the rest.

• Your company logo
• Pictures (min. 70 dpi)
• Texts with links
  (approx. 1,000 to 2,500 characters total)

• Suggestion for the reference line
• Required mailing date
• Data provided to us 10 days before the mailing

A stand-alone mailing does not contain any editorial content. The more informative and solution-oriented the content is for your readers, the more positively they will accept your message. We will be happy to support you in adapting your promotional content to a neutral and attractive format for delivery to our users. We also reserve the right not to accept mere product descriptions.

You tell us what you want to emphasize and what is of particular significance for the presentation of your content. We set the perfect stage for your solution. The design of the mailing is reader friendly, featuring eye-catching call-to-action buttons, listings and pictures. To make sure your solution is presented as valuable content, the mailing will do without any promotional appearance, both in your interest and in ours.

Objective:
Exclusive target group approach, interested users on your own website

Format:
Thematically related mailing with links to more detailed information on your corporate website

Targeting:
Recipient selection is based on target group definitions; mailing to 5,000 addresses

Term:
One-time mailing

Your company is placed permanently in the related editorial environment on our portals.

Many decision makers in your target group rely on the technical articles by our editors. They find such articles as top-ranked hits in search engines, in our newsletters or directly on our professional portals.

Your company logo is displayed in the reader‘s visual field. This way, you present yourself as a solution provider.

There is no limit to your publication options. With your company profile, you can present as much content on our portal as you like.

The following options are just an extract of your possibilities:

• Top-quality content mix
  Your company profile is populated with both your own material and with related articles by our editors.

• Unlimited content
  Press releases, jobs, products, videos and more: With your company profile, you publish as much content on the portal as you like.

• Automation
  By means of RSS feeds, you can automatically populate your company profile with content. You save time while enhancing the visibility of your company.

• Defined target group – minimum waste coverage
  Reach exactly the right users: Your company profile is placed in the professional media read by the decision makers in your target group.

• Permanent placement
  Your company profile is permanently promoted in the related environment of our portals.

• Enhanced findability
  Enhance the visibility and reach of your content through search engine optimized integration in articles and newsletters. Bring traffic to your website and improve your ranking.

• Transparent reporting
  and easy updates in our Customer Center You can access values for ad impressions, clicks and CTR at any time to efficiently measure the success of your company profile.

• Above-average CTR
  Company profiles achieve an average click rate of 2.26% and thus a very high price-performance ratio compared to banners.

Lead generation is the art of placing the right message for the right target person at the right time.

With our lead generation solutions, we help you find new users, with contact information, who are interested in your products and services, have decision-making and budget authority and are thus potential customers.

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.

Make use of this opportunity to present yourself as a competent solution provider by means of e.g. a whitepaper or live webcast. Embedded in the editorial environment, your content efficiently directs the attention of your potential customers to your range of products and services!

Connect with your target group as they are making a decision and generate highly qualified business contacts.

• Leads with interest in a topic or product

• Cost control through billing based on cost per lead or lead guarantee

• Neutrality through co-branding of the media brand

• Transparent reporting in our Customer Center

Objective:
Initial contact with users interested in your topic

Available formats:
Whitepaper or competition

Term of the campaign:
3 months

Marketing Measures:
chosen by our campaign experts

Pricing model:
Cost per lead (minimum volume 100 leads)

Lead features:
Name, e-mail, company name, interest in topic

Lead generation is the art of placing the right message for the right target person at the right time.

With our lead generation solutions, we help you find new users, with contact information, who are interested in your products and services, have decision-making and budget authority and are thus potential customers.

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.

Make use of this opportunity to present yourself as a competent solution provider by means of e.g. a whitepaper or live webcast. Embedded in the editorial environment, your content efficiently directs the attention of your potential customers to your range of products and services!

Connect with your target group as they are making a decision and generate highly qualified business contacts.

• Leads with interest in a topic or product

• Qualified leads with sales potential

• Cost control through billing based on cost per lead or lead guarantee

• Lead guarantee in consideration of the competition filter

• Neutrality through co-branding of the media brand

• Transparent reporting in our Customer Center

• Detailed campaign report at the end of the term

Objective:
Initial contact with users interested in your topic

Available formats:
Whitepaper or competition

Term of the campaign:
3 months

Marketing Measures:
chosen by our campaign experts

Pricing model:
Cost per lead (minimum volume 100 leads)

Lead features:
Name, e-mail, company name, interest in topic

Lead generation is the art of placing the right message for the right target person at the right time.

With our lead generation solutions, we help you find new users, with contact information, who are interested in your products and services, have decision-making and budget authority and are thus potential customers.

Vogel Communications Group is your experienced partner and offers you direct access to numerous target markets through its professional media.

Make use of this opportunity to present yourself as a competent solution provider by means of e.g. a whitepaper or live webcast. Embedded in the editorial environment, your content efficiently directs the attention of your potential customers to your range of products and services!

Connect with your target group as they are making a decision and generate highly qualified business contacts.

• Leads with interest in a topic or product

• Qualified leads with sales potential

• Highly qualified leads with sales potential

• Cost control through billing based on cost per lead or lead guarantee

• Lead guarantee in consideration of the competition filter

• Individual campaign management based on your objective

• Neutrality through co-branding of the media brand

• Transparent reporting in our Customer Center

• Detailed campaign report at the end of the term

Objective:
Initial contact with users interested in your topic

Available formats:
Whitepaper or competition

Term of the campaign:
3 months

Marketing Measures:
chosen by our campaign experts

Pricing model:
Cost per lead (minimum volume 100 leads)

Lead features:
Name, e-mail, company name, interest in topic

Place your advertising message by means of a native ad in one of our newsletters. The ad is visually integrated to the editorial content.

High reach and thus efficient access to your target group as they are informed about the latest news and relevant topics.

Number of characters: 300 characters + 40 characters for the heading
Picture material (300 x 300 px): as jpg, gif or png
File size: max. 50 KB

The exclusive partnerzone is the heart of your campaign, accompanied by an individual reach campaign.

DESIGN, TECHNICAL IMPLEMENTATION AND HOSTING – THE FOUNDATION OF YOUR PARTNERZONE

Infrastructure

With hosting and the technical infrastructure, we lay the foundation for your partnerzone. On this foundation, your page is designed with a standard design template or, in case of the premium partnerzone, according to your requirements. Content management service All publications are managed in our content management system and by our content team.

OWN AND EDITORIAL CONTENT – A MIX THAT ENHANCES CREDIBILITY

Own content

There are no limits to the design in which you present your content – from classic articles and the integration of your social media channels to videos or picture galleries.

Editorial content

Our editors supplement your partnerzone with thematically related articles and thus extend the range of topics for your target group, enhancing their involvement.

Related content
An algorithm that renders related content based on semantics controls the display of your content. Your content is considered on the professional portal over the entire term – this way, you reach your target group outside your partnerzone as well.

AN INDIVIDUAL REACH PACKAGE GUARANTEES A HIGH DEGREE OF ATTENTION

Direct target group access

In our newsletters, social media or the Vogel network – your individual reach package generates a high degree of attention for your partnerzone in a clearly defined target group. Control & optimization through our campaign management

We achieve your marketing objectives for you – benefit from the experience of our specialists and a personal campaign manager.

Reporting

You can track all performance values of your partnerzone and the related campaign in our Customer Center at any time.

• Credibility due to the native integration of target group related content

• Enhanced brand awareness and image transfer from the media brand

• High recognition due to long-term presence

• High degree of attention through the individual reach package

• Full transparency and measurability through our reporting

Infrastructure
We lay the foundations for your Partner Zone with hosting and technical infrastructure. Based on this, your page is either created with an existing template or – with the Premium Partner Zone – to your specific requirements

Content Management Service
All publications are centrally managed in our Content Management System and by our Content Team

Your own content
There are no limits to the design of your topic area in terms of content: everything is possible, from traditional articles to the integration of your social media channels, videos or photo galleries

Editorial content
Our Editorial team will steer similarly themed articles to your Partner Zone, thereby complementing the topical offering for your target group

Related Content
We rely on an algorithm that displays related content on a semantic basis when displaying our content. Your content is taken into account here on the specialist portal for the entire period – enabling you to reach your target group even outside your topic area

Direct access to the target group
Whether in our newsletters, in social media or in the Vogel Network: your individual reach package gives your Partner Zone the attention it deserves

Control & optimization by campaign management
We will achieve your marketing objectives – take advantage of the experience of our campaign experts

Reporting
You can access all the performance figures for your Partner Zone and the associated campaign at any time in our Customer Center

* Components are freely selectable from the current Media Kit

In the context of our editorial articles, solution oriented content guarantees the readers’ maximum attention. Rely on an advertorial about your topic to position your message.

• Look & feel of editorial content
• Presence on all channels
• Multimedia layout with picture galleries and videos possible
• Search engine exposure
• Measurability through reporting

• Promotion via newsletter and other channels:

A: Text ad in newsletter
B: Social media campaign
C: Native ad in an environment relevant to your topic
D: Display on homepage and suitable thematic channel

• Support by campaign management
• Implementation by a professional editor
• Correct tagging
• Multimedia content possible

Objective
Positioning as a solution provider

Format
Solution-orientated specialist article in the relevant editorial environment

Production
Creation of the article by a specialist author

Marketing
Editorial and external channels

Period
3 months