Media Kit

Advertising opportunities in our professional magazines and on our online portal. Special advertising formats please find further below.

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Communication solutions

We’ve bundled our service portfolio in the Vogel Communications Group. With our specialist media, professional events and agency services we upgrade your professional communication.

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The first choice for second-hand

»Gebrauchtwagen Praxis« is the leading media brand for the professional used car trade. The specialist magazine, which appears monthly, along with the monthly newsletter, are aimed at managers in the used car trade and off er a wide and varied range of subjects. In addition, »Gebrauchtwagen Praxis« off ers its users national, regional and local information from the German Federal Motor Vehicle Transport Authority (Kraftfahrt-Bundesamt, KBA) – both in the magazine and in an online database. Online, »Gebrauchtwagen Praxis« appears together with »kfz-betrieb« on the sectoral portal www.kfz-betrieb.de .

Each year, »Gebrauchtwagen Praxis« presents the Gebrauchtwagen Award to automotive enterprises that operate their used car business professionally and in a pioneering manner for the sector. The Prize is presented on the eve of the German Remarketing Congress, which with its innovative events concept and accompanying trade exhibition has become the meeting-place for the used car sector.

We offer the space for trends and innovations – and get the players in the used car business talking.

Silvia Lulei
Editor-in-chief »Gebrauchtwagen Praxis«

Gebrauchtwagen Praxis at a glance

Facts and figures

39th 
year
6,945 
actual distributed
circulation (ADC)
5,284 
copies sent to brandaffi liated automotive companies
1,265 
independent automotive companies read »Gebrauchtwagen Praxis«
240,000 
managers in automotive trades use kfz-betrieb.de every month.*
40.7 %
of readers are business owners or managing directors
26,400 
newsletter subscribers get used car business news**

* The online portal gebrauchtwagenpraxis.de appears together with www.kfz-betrieb.de

** once a month (as of 07/18)

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Contact for existing customers

Anna Menzel
Director Sales

+49 931 418-2920
anna.menzel@vogel.de

Contact for new customers

Fabian Benkert
Director Sales &
Customer Development

+49 931 418-2982
sales@vogel.de