Media Kit 2020

Information about your advertising opportunities in our professional magazines and on our online portal as well as about our events. Special advertising formats please find further below.


Communication solutions

We’ve bundled our service portfolio in the Vogel Communications Group. With our specialist media, professional events and agency services we upgrade your professional communication.


We will visit exciting Labs with you

For more than 42 years now, LABORPRAXIS has been accompanying the laboratory staff in their daily work and provides assistance in line with our brand core: “Whoever uses us can do more.“

We achieve this with our broad mix of topics – from current research topics such as CRISPR/Cas, our report format “Live in the lab“ or our market overviews on techniques such as microscopy, HPLC or laboratory automation. The Laboratory staff will find tips and tricks for their daily work while reading LABORPRAXIS.

We reach the readers of LABORPRAXIS with 14 print editions, a German and an English specialist portal, 200 newsletters, the Praxistag Laborsicherheit and HPLC, further the Innovation Award and the Guided Tours during analytica 2020 and the regional laboratory exhibition LAB-SUPPLY as well as via social networks like Xing, Facebook and Twitter. Also in China LABORPRAXIS presents the laboratory staff with useful information via every communication channels, especially including WeChat.

No matter if CRISPR/Cas or perennial issue like laboratory safety – the LP target audience will receive every relevant information for their daily work with us.

Marc Platthaus
Editor-in-Chief LABORPRAXIS

LABORPRAXIS at a glance

Facts and figures

year of publication
27 %
of the readers work in research, development, lab, planning and design
17 %
of the readers work in production, application technology or quality assurance
Fans & Followers
contacts through registered users and newsletter recipients
Ø Visits per month
Ø PageImpressions per month

Our specials

Customers Special

Magazine in a magazine

Print Advertorial

Image Promotion


Popular Digital Products

You would like to speak with us directly?

We will be pleased to offer you advice and information.

Editorial Department

Marc Platthaus

+49 931 418 2352


Please contact your personal sales manager or
Benjamin Wahler

Chief Sales Officer

+49 931 418-2982