Next Mobility
Specialist knowledge for the mobility of tomorrow
Future Mobility
In Berlin‘s Mitte district, the senate administration has locked 500 meters of Friedrichstrasse and declared it a traffic calmed area. A model project that shall move Berlin forward in the context of future mobility. One project of many in Germany. In some places, shuttles are spinning around on test tracks, more and more micro-mobiles are out and about, eliminating at least the last-mile problem. Roads are upgraded with sensor systems, passengers search and pay for mobility options on specific platforms. In the background, traffic management centers are busy doing their jobs, with software consolidating and processing the data. Cars play a minor part at best.
A mobility transition that is so radical requires a new mindset by everyone. And it requires a platform that is dedicated to future issues, acts as a driving force and trend barometer and brings the pioneers of future mobility together – from society and politics, technology and development, economy and management, traffic and transport. This is the aspiration of Next Mobility. Benefit from our exclusive access and open up new target groups in the billion dollar market of mobility!
The success of future mobility requires everyone to make their contribution.
Claus-Peter Köth
Editor-in-chief
Next Mobility at a Glance
Facts and Figures
Popular Digital Products
further display products
Audience Targeting
Reach the Vogel network B2B users also in the B2C environment –
on facebook and in the Google Display Network. We will be happy to evaluate whether the desired reach can be accomplished without an excessive frequency of contact.
Your Benefit
| 1 | Enhanced brand awareness through repeated approaches at different touchpoints |
| 2 | Display across multiple devices |
| 3 | Reduced waste coverage – only users interested in a certain topic are approached |
| 4 | High potential for new customers |
| 5 | Performance boost – we optimise your campaign and perform efficiently in the most suitable channel |
Price per 1,000 AdImpressions. All prices in EUR plus VAT.
You would like to speak with us directly?
Johann Wiesböck
Publisher und Chefredakteur
+49 931 418-3081
johann.wiesboeck@vogel.de
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Newsletter Advertising
Newsletter Advertising
Place your advertising message by means of a banner in one of our newsletters.
your benefit
High reach and thus efficient access to your target group as they are informed about the latest news and relevant topics.
Subscribers 15,000
Publishing Dates several times a week
Opening Rate 35 %
Price per Mailing
1,500.00 BILLBOARD
1,800.00 TEXT AD
All prices in EUR plus VAT.
technical specifications
Billboard Ad
630 x 250 px
jpg, gif or png
max. 50 KB
Text Ad
300 characters + 40 characters heading
plus image (300 x 300 px) as jpg, gif or png
max. 50 KB
You would like to speak with us directly?
Johann Wiesböck
Publisher und Chefredakteur
+49 931 418-3081
johann.wiesboeck@vogel.de
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Mailing Products
Native Special Newsletter
In a native special newsletter, classic display advertising is combined with placement of your brand in the editorial environment. Demonstrate your know-how in a context that the readers are used to and position yourself as a solution provider in your topic area.
Your Benefit
- High acceptance due to editorial environment
- Qualified traffic to your website
- High degree of attention through a combination of media (article, banner, logo)
- Reach in your target group
- Exclusive logo presence in header section
- Exclusive banner placement
- Transparency through reporting
What does the content of the native special newsletter comprise?
Every native special newsletter comprises 3-5 editorial articles on the topic of your choice as well as your banners*. In addition, you decide whether you wish to be mentioned and linked in the editorial, place an advertorial or share an existing editorial article written by our editors.
What is the objective of the mailing?
The mailing shall establish you as a solution provider for a certain product or technology in the market. You benefit from the neutral and professional environment of the editorial newsletter.
How is the target group defined?
The native special newsletter is sent to the subscribers of the editorial newsletter of the media brand.
What do you get from us?
Your data is integrated in the newsletter template of our media brand. After timely provision of your data, we will send you a preview for release 2-4 days before the mailing. To provide for full transparency and measurability of your mailing success, we offer you subsequent reporting.
* Recommendation:
We recommend our “text ad” banner as a highly native format that integrates perfectly in the native special newsletter. The more editorial a newsletter appears to be, the more positively it is typically received.
You can choose between three different types of Native Special Newsletters
EDITORIAL
An editorial gives every newsletter a semblance of editorial content, thus enhancing credibility. It addresses readers directly and introduces the topic of the newsletter.
If you go for this variant, we will mention your company in our editorial and moreover provide a link to your website.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- The URL of your website to which the editorial shall reference
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing
ADVERTORIAL
With the advertorial variant, you provide an article (advertorial) that is placed together with your individual content in an editorial environment. Your advertorial is promoted as top news in the native special newsletter and also displayed ad-free on our website, giving you the opportunity to distinctively present yourself as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Your advertorial
- Objective of the content: generate interest in a defined topic
- Layout: Kicker (max. 50 characters), title (max. 70 characters), introduction (max. 250 characters), content (500-700 words)
- Style: Mix of attention-getting phrases and factual supply of information
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 4 weeks before the mailing
ARTICLE
Our editors have already published an article on your topic or your company? Use this publication to successfully position yourself and your topic through editorial content. If you choose an existing editorial article to be promoted as top news, the neutrality of our editors helps you enhance your credibility as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Title of the article to be published as top news
- Name of our portal on which the article was published
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing
per Mailing
to subscribers of the editorial newsletter
All prices in EUR plus VAT.
We have aroused your interest?
You would like to speak with us directly?
Johann Wiesböck
Publisher und Chefredakteur
+49 931 418-3081
johann.wiesboeck@vogel.de
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Stand Alone Mailing
A stand-alone mailing offers you the benefit of maximum exclusiveness. Your message reaches your target group directly in their mailbox. You provide input on the content and the target group of your choice – we take care of the rest.
What do you have to provide?
- Your company logo
- Pictures (min. 70 dpi)
- Texts with links
(approx. 1,000 to 2,500 characters total)
- Suggestion for the reference line
- Required mailing date
- Data provided to us 10 days before the mailing
What does the mailing comprise?
A stand-alone mailing does not contain any editorial content. The more informative and solution-oriented the content is for your readers, the more positively they will accept your message. We will be happy to support you in adapting your promotional content to a neutral and attractive format for delivery to our users. We also reserve the right not to accept mere product descriptions.
What does the mailing look like?
You tell us what you want to emphasize and what is of particular significance for the presentation of your content. We set the perfect stage for your solution. The design of the mailing is reader friendly, featuring eye-catching call-to-action buttons, listings and pictures. To make sure your solution is presented as valuable content, the mailing will do without any promotional appearance, both in your interest and in ours.
Facts at a Glance
Objective:
Exclusive target group approach, interested users on your own website
Format:
Thematically related mailing with links to more detailed information on your corporate website
Targeting:
Recipient selection is based on target group definitions; mailing to 5,000 addresses
Term:
One-time mailing
5,000 recipients
Extension of receivers possible
All prices in EUR plus VAT.
We have aroused your interest?
You would like to speak with us directly?
Johann Wiesböck
Publisher und Chefredakteur
+49 931 418-3081
johann.wiesboeck@vogel.de
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Native Advertising
Native Special Newsletter
In a native special newsletter, classic display advertising is combined with placement of your brand in the editorial environment. Demonstrate your know-how in a context that the readers are used to and position yourself as a solution provider in your topic area.
Your Benefit
- High acceptance due to editorial environment
- Qualified traffic to your website
- High degree of attention through a combination of media (article, banner, logo)
- Reach in your target group
- Exclusive logo presence in header section
- Exclusive banner placement
- Transparency through reporting
What does the content of the native special newsletter comprise?
Every native special newsletter comprises 3-5 editorial articles on the topic of your choice as well as your banners*. In addition, you decide whether you wish to be mentioned and linked in the editorial, place an advertorial or share an existing editorial article written by our editors.
What is the objective of the mailing?
The mailing shall establish you as a solution provider for a certain product or technology in the market. You benefit from the neutral and professional environment of the editorial newsletter.
How is the target group defined?
The native special newsletter is sent to the subscribers of the editorial newsletter of the media brand.
What do you get from us?
Your data is integrated in the newsletter template of our media brand. After timely provision of your data, we will send you a preview for release 2-4 days before the mailing. To provide for full transparency and measurability of your mailing success, we offer you subsequent reporting.
* Recommendation:
We recommend our “text ad” banner as a highly native format that integrates perfectly in the native special newsletter. The more editorial a newsletter appears to be, the more positively it is typically received.
You can choose between three different types of Native Special Newsletters
EDITORIAL
An editorial gives every newsletter a semblance of editorial content, thus enhancing credibility. It addresses readers directly and introduces the topic of the newsletter.
If you go for this variant, we will mention your company in our editorial and moreover provide a link to your website.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- The URL of your website to which the editorial shall reference
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing
ADVERTORIAL
With the advertorial variant, you provide an article (advertorial) that is placed together with your individual content in an editorial environment. Your advertorial is promoted as top news in the native special newsletter and also displayed ad-free on our website, giving you the opportunity to distinctively present yourself as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Your advertorial
- Objective of the content: generate interest in a defined topic
- Layout: Kicker (max. 50 characters), title (max. 70 characters), introduction (max. 250 characters), content (500-700 words)
- Style: Mix of attention-getting phrases and factual supply of information
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 4 weeks before the mailing
ARTICLE
Our editors have already published an article on your topic or your company? Use this publication to successfully position yourself and your topic through editorial content. If you choose an existing editorial article to be promoted as top news, the neutrality of our editors helps you enhance your credibility as a solution provider.
What do you have to provide?
- Topic of your native special newsletter
- Your company logo
- Title of the article to be published as top news
- Name of our portal on which the article was published
- Optional: Data for a billboard ad and/or XL banner and/or text ad (max. 3 banner positions)
- The desired mailing date
- Data provided to us 10 days before the mailing
per Mailing
to subscribers of the editorial newsletter
All prices in EUR plus VAT.
We have aroused your interest?
You would like to speak with us directly?
Johann Wiesböck
Publisher und Chefredakteur
+49 931 418-3081
johann.wiesboeck@vogel.de
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
Online Advertorial Campaign
In the context of our editorial articles, solution oriented content guarantees the readers’ maximum attention. Rely on an advertorial about your topic to position your message.
Your Benefit
• Look & feel of editorial content
• Presence on all channels
• Multimedia layout with picture galleries and videos possible
• Search engine exposure
• Measurability through reporting
Campaign Elements
• Promotion via newsletter and other channels:
A: Text ad in newsletter
B: Social media campaign
C: Native ad in an environment relevant to your topic
D: Display on homepage and suitable thematic channel
• Support by campaign management
• Implementation by a professional editor
• Correct tagging
• Multimedia content possible
- Publication on a specialist portal
- Multimedia presentation with photo galleries and videos
- Link integration on request
- Media package via portal, newsletter and social media included
- Display under “More about this topic” in relevant articles
- Visibility in search engines
- Creation by a specialist author
- Measurability by means of reporting
- Support and optimization through campaign management
Facts & figures at a glance
Objective
Positioning as a solution provider
Format
Solution-orientated specialist article in the relevant editorial environment
Production
Creation of the article by a specialist author
Marketing
Editorial and external channels
Period
3 months
per campaign
Term of 3 months
All prices in EUR plus VAT.
We have awakened your interest?
You would like to speak with us directly?
Johann Wiesböck
Publisher und Chefredakteur
+49 931 418-3081
johann.wiesboeck@vogel.de
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de
You would like to speak with us directly?
We will be pleased to offer you advice and information.
Editorial Department
Sales
Please contact your personal sales manager or
Benjamin WahlerChief Sales Officer
+49 931 418-2982
sales@vogel.de